Sounds like a silly question to some but if you if don’t understand social media, don’t know how to do it or its relevance or don’t even care then maybe its not for you. Remember you can always get someone to take care of it for you.Â I tend to think anyone not working on a social media package is out of the loop and its a matter of time before you and your business will either be still running but poorly or out of business.
So, assuming you understand social media and its relevance in the new world order what are your goals? Greater sales conversions? Increased traffic to your website? Or greater brand awareness? Each of these questions uncovers a unique set of behaviours necessary to achieve your goal.
2) Identify Which Platforms Are Right For You
I’m pretty sure every business owner knows who his target market is and how to convince them to buy their product or service. But knowing your demographics may only confuse you when you are looking at spending time and/or money on social media platforms.
Platforms? I’m not trying to be techno here but this is the social media appropriate to your business, your style and you customer demographic. I’m talking about Twitter, FaceBook, LinkedIn to start. First break down the demographic makeup of your potential customer base. This will allow you to identify the appropriate channels for your social media campaign. How? If your primary focus is business-to-consumer interactions, you may focus more on integrating Facebook and Twitter into your strategy. However, if you service other businesses, LinkedIn will likely be your primary tool of choice.
3) Create Brand Awareness
You need to develop an ‘image’ of yourself and your business or at least have it in some sort of strategy before you can expect to utilize all the social media well.
Create a blog for yourself because it is dynamic versus a laid pack old web page.
Change your content regularly.
Optimize your logo and graphic to load fast on your blog. No one waits anymore!
Get a great pic for your Twitter account and create a cool background to put it on.
Send newsletters out to prospective customers and existing customers, add links to everyone of the newsletters and em,ails you send.
Secure you own domain every which way to Sunday because trust me getting domain names is tough.Â I’ve sold one for $30,000 and lost one because I failed to renew in time. That was worth a lot more.
at the name was already taken.
4) Develop a Social Media Process Plan
Whether you do your own social media or have someone else you need a plan. Check out my free 33 Point Checklist on Social Media first then go from there. This document will serve as your standard operating procedure for social media engagement.
Get someone to initially help you set up a plan that suits you. Setup procedures that will make social media fun not laborious. Set usual times to send stuff out or use great products like HootSuite to automate timing.
If you have staff willing to help allocate specific tasks and or days to work on social media. One of my clients gave all of his staff iPhones and insisted they tweet 10 times a day to customers about the business.
Provide training to these staff.
Be very clear how you will measure your ROI (there are tools) and what you expect to egt from it. Besides possible customers my main goal is to get my name and message out to entrepreneurs struggling with all this social media stuff.
5) Understand SEO (Search Engine Optimization)
Whatever you do, don’t launch your social media campaign without obtaining at least a basic understanding of SEO. Knowing how to increase your chances of being found on the internet is essential for increased online traffic and target market conversion!
Wordpress, my blogging platform (there’s that word again) has ‘plug ins’ that make SEO very easy. You just need to input key words relating to your business.
6) Create a Social Media Policy
I’m keen on this if you are running a bigger company and having others post tweets and write for you be it a blog or on Facebook. Are employees allowed to post to their personal social media accounts during work hours? Who is responsible for monitoring the communications of the social media team? Or, if an employee encounters an unhappy customer, is there a protocol for offline follow-up?
Take these 6 steps seriously and remember if you work ON your business not IN it you don’t need to be the social media guru, you just need to find someone who is and hire them.
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