I was pondering the different ways you can manage the promotion of your product, service and website. (in bold below). I’m a guerilla marketer so pardon me if most of them are free if you have some skill at all in CRM and have someone help you install a template at least for your blog.
Start off with a marketing plan, a guide to your focus and direction needs to be in place. When you develop your marketing plan you will have identified a couple of things necessary to have a successful operation. The obvious, a dynamic business name, a business card, snappy logo and a market niche can all be drawn into a compelling identity with a focused brand.
So how does a guerrilla develop a marketing plan? Let’s try networking first, you will have to have something to say to the people you meet so make it interesting and that word again, compelling. Call this introduction to your business the ‘elevator pitch’. Meeting people one to one is the best to develop business. If you can convince the person on the opposite side of your conversation they will refer you to people they may know who needs a your service. You should never try to sell the other person in a networking scenario. Think of it as word-of-mouth (WOM) referrals by a new friend to a friend of theirs. This WOM by a trusted friend is considered about 78% effective versus you trying to sell them.
Community involvement has always been one of the standards for getting business. If people see you in the community working you will have a reputation of someone who cares about something more than making money. Is it a wonder many businessmen join the Rotary or Lions Club?
Making your self an expert is an interesting concept. Funny, but if people see you writing articles in local newspapers (editors are always looking for good articles) they think of you as an expert in your field and yes, they will look at you seriously as a supplier for them.
I know of people who have started associations so they can be seen as experts in the field. I can say I’ve started one or two and made myself President. It only takes 5 directors to start one and costs the same as a corporation to start.
Lawyers will often give you 15 minutes of free advice. Of course, they are hoping you will hire them which often happens. Try it yourself!
I think the days of high priced brochures are over for most businesses. Mind you, those big real estate projects may need those glossy brochures to entice people into their condo complexes but the average person doesn’t need a brochure. I’m talking about the handyman, the accountant, the webmaster. Websites replaced the Yellow Pages, the Business card and the brochure a long time ago. Blogs have replaced the website.
Your blog can be the ultimate marketing tool. Giving your opinions on important aspects of your business will bring people back to read more. The dynamic blog is above and beyond the business card type static website. Heck if you can’t write from the heart on it , hire someone to write for you.
Social media â€“ This is near and dear to my heart and the heart of my business. Take all the social media platforms and focus on Twitter to pull marketing to your blog, Facebook to tell friends about specials, seminars and just updates on your business and LinkedIn to showcase your talents. The degree of success you will have is based on the level of engagement you have with your listening audience. I love to engage people on Twitter, which is why I have well over 100,000 followers. I comment on a controversial topic and within minutes I have a debate going. Its fun and gets your name out there to the masses. I utilize pull marketing because I ‘m not going to sell my followers anything. I do, however, want them to come to my blog so I tease then with a blog post I’ve written and watch the traffic come in â€“ usually about 500 people drop by my blog within minutes of a post.
I’m using a new tool lately, a video email system, TalkFusion ( http://1482325.talkfusion.com ) which has multiple tools like video conferencing, tracking and others.
Whatever you decide to do, bear in mind if you treat your customers like you want to be treated, trite but true) you will get customers in time and without a lot of expense and you will become a guerrilla marketer in the process