Guest Blogger: Cecile Peterkin, www.Cosmiccoachingcentre.com – Toronto
When it comes to marketing a business, business cards can be considered as one of the most effective and simplest tools entrepreneurs can utilize. Whether you are to meet a potential client or vendor for the very first time, participating in a business event, or even hosting a business seminar, you should never go without a properly designed business card that contains details about your company and the products or services you are offering. But you also have to mind how you design your card. Take into consideration the industry you are in, your target audience, and most specially the identity of your own business.
Here are some points to remember when designing your business card:
To make sure that the layout and design of your potential business card will meet the standards used by print shops, you can use a good business card template, which you can easily find online. There are programs also like Adobe Illustrator and Microsoft Word where you can find great business card templates to use. By using these templates, you will have a guide in choosing the kind of images, colors, and texts to create a good design for your business cards.
Layout and Style
The measurement used for a typical business card is 3.5 x 2 inches. The text is then written either vertically or horizontally. Although you would often see rectangular business cards, oval and square shaped ones are also common these days. When deciding what shape, size and design to use, think about the character of your target clients. This way, you could produce business cards that will not end up being discarded by uninterested individuals.
Your company logo is without a doubt one of the most important elements in designing your business card. Logos can be simple or intricate, but regardless of the type of logo your business has, the way you position it in your card is essential. Ideally, there should only be one logo in your card to make sure enough attention will be given to the written elements of the business card. I saw a great logo, simple and elegant for an accounting firm, Weller & Zimaro Chartered Accountants, that is a good example of a great design.
Color and Proofreading
In terms of the color of your business card, you should choose something that will keep your card’s readability. Don’t pick colors that are too bright or dark. It is recommended also that color of your card complements the color of your company logo.
Finally, before you have your business cards printed, be sure to proofread it first. Check it once again for grammatical and spelling errors. Also, check if all the text and images are in their proper positions. This is a very simple step that many people take for granted. As a result, they end up paying more for reprinting their cards because of such errors in them. Remember that business cards are important to your business as resume is important to career management.
Cecile Peterkin is a certified career and retirement coach, and a registered member of the Career Professionals of Canada and the International Coach Federation. She is also the Founder and Senior Career Strategist at Cosmic Coaching Center, provider of career and life management services for middle managers and mid-career professionals across Canada, United States and Europe.
*Cecile Peterkin is a certified career and retirement coach, and a registered member of the Career Professionals of Canada and the International Coach Federation. She is also the Founder and Senior Career Strategist at Cosmic Coaching Center, provider of career and life management services for middle managers and mid-career professionals across Canada, United States and Europe.