Michael Gerber’s EMyth is very clear; systems are needed for a successful business and the CEO must go through the steps of being the technician, the manager and the entrepreneur. Even though he reaches that pinnacle of CEO he still needs to think like the technician and the manager. He needs to be cognizant of how each of the levels interacts with each other in the business and never lose track of how he started the business. The technician provides the output, the manager runs the systems and the Entrepreneur provides the vision.
What happens when the business develops to the point where an executive team is needed for future growth? I know this all too well. I remember running all three positions afraid to give up the technician in me because ‘no one could do the job like me’. What an idiot. If you set up the systems a monkey can do the job if you provide direction through your vision as the entrepreneur.
I’ve seen too many CEO’s trying to micromanage the business and ignore the need to work on the business not in it. They hire an executive team, pay them big bucks for their specific expertise then ignore their advice. Go Figure!
Imagine a CEO finding that illusive dream team to help him manage his business, give them the leeway to run their departments with creativity and honour knowing that they will share in the success of the business down the road. The CEO sees the business grow leaps and bounds to the point where he can scale down his actual involvement in the business. He can be the CEO he needs to be â€“ the Visionary â€“ and he can spend time in other pursuits, with family or community.
Alas, these kind of guys are hard to find and the business community is littered with broken companies from CEO’s who lost their vision