A Case Study – Twitter Influencer Campaign

A Vancouver retailer and national distributor of the top rated brand of pianos in the world, Fazioli, approached me with a simple question – could I get his best quality brand piano exposure to a certain market? Not precisely sales but simply exposure.   A bit different than working with my other two large clients, […]

John Adorney – Music for the Soul

Have you ever walked into a room and instantly recognized the song on the radio, of course. But do you instantly recognize the composer based on the style of the music? I’m always asking my wife who the artist is on her playlist as we’re listening to it at home until I hear the melodic […]

Our Equifaira Celebration Event

My Partners and I had fun at our celebration event last week. What do we mean by a ‘celebration’? We presented our existing investors with a 7.2% annualized distribution for the 4th quarter of 2016  (seems like a good thing to celebrate to me). The many investors who believed in Equifaira and our world class clients […]

Visual Hacking is a Problem

I was sitting at the airport the other day working on a strategic plan for a capital raise for one of our companies. I guess it wasn’t strictly a top-secret document but while I was working I felt the hairs on my neck go up with the feeling someone was watching me. I know I […]

Local versus Outsourced Digital Marketing

There is a trend happening in business that on the surface seems very logical and cost effective. It’s not new but suddenly people believe it is the answer to all their marketing, production and creative business needs – it’s offshore outsourcing.   I’ve used offshore creative ‘agencies’ to do work for me. The work is always […]