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I wanted to write a book that would allow new entrepreneurs ease of entry into the business world. What I found out was that it wasn’t just for the young twenty something kid right out of school.
I was writing for the man tired of working 14 hours a day by himself in a dead-end job with no respite, for the woman who came to me telling me she had six different businesses opened and closed within seven years and the 65-year-old baby boomer wanting to supplement a meagre pension who had an ‘idea’.
I wanted to help the 50-year-old man who had ulcers because of the 30-year-old boss who was bullying him to leave his job and the single mother who had that great art craft idea for kids only a mother could conjure up.
I’ve counselled a client who loved people and who always wanted to open a coffee shop but had nagging doubt she couldn’t do it, followed by another client who hated people but thought a coffee shop was a money maker. Then there was the young woman with lofty ideas who wanted to start an airline – and did. Some succeed but most are left at the curb with little to show but debt.