Thursday, August 15th, 2013 at
The obvious person who should read my book (you noticed I used should) is the youthful entrepreneur wanna-be who knows they have an idea bubbling in their youthful brain, can’t find a job in any field or maybe they are unemployable, but that usually happens later in life.
As I ponder, I realize my book wasn’t geared to a certain age bracket. I wrote it for those of us, at any age, who feel that they have something they want to do differently from the milieu, who want to be their own boss and determine their own future and yes, those who can’t find a ‘job’ in a chosen field.
As I went deeper I realized there are mainly two distinct age groups; the 25-39 age group (hey at 40 it all changes anyway) and the over 55 age group. Read the rest of this entry
Sunday, November 30th, 2014 at
A client asked me the other day to sign an NDA (Non Disclosure Agreement) before we began working together. I’m wondering if anyone else feels NDA’s provide a sense of false security?
According to Wikipedia, an “NDA creates a confidential relationship between the parties to protect any type of confidential and proprietary information or trade secrets. As such, an NDA protects nonpublic business information.”
Typically people with a great idea (in their mind) will try to secure money or perhaps a strategic partnership from someone who is better financed, better placed Read the rest of this entry
Tuesday, November 25th, 2014 at
I’m going to assume that you are not a big corporation with a pile of IT people who double as your Social Media gurus who plan out your entire business strategy for you.
I hear all kinds of advice on how to either brand your business or bring in more customers. Of course, branding your business well will bring in more customers but they are two different animals. Branding will tell people about you and provide name recognition but you must have an offering for people to actually buy your product or service.
When you look at social media, some are better than others to give you both results. Read the rest of this entry
Saturday, November 22nd, 2014 at
I remember getting into social media in 1993, particularly as a web developer in a brand new industry. Sales in 1993 on the internet were estimated ‘conservatively’ to be about $2Million. I heard recently, that Alibaba did $2Billion in one weekend. Wow!
The information highway as it was originally called has now taken a different turn. It’s taken us everywhere to the point where 1/3 of the world is connected to each other. If you look at it that way futurist Ray Kurzweil’s theory that the internet has created a singularity is true. Kurzweil took over where Marshall McLuhan left off in the 1970’s.
The idea of a singularity means Read the rest of this entry
Thursday, November 13th, 2014 at
In my business dealings with young, and not so young, entrepreneurs starting out I have been reminded of my own roots.
In my mind, I started my photography business when I got my first camera at 12 years old. Fast forward to some incredible jobs over the next 18 years including a rock promoter, record producer, international booking agent, federal parole officer and an international arms dealer. All these took me to my decision to go full time as a photographer. I never stopped enjoying photography as it was my passion but didn’t want to make my passion my work. Ah, how times changed.
I struggled part-time for a few years until I rented a big downtown studio with tons of overhead. I was in over my head and needed help. My buddy and I were commiserating about our business inadequacies over a beer when we noticed an advertisement for business mentoring through the Federal Business Development Bank (now BDC). We both signed up. Read the rest of this entry
Saturday, November 8th, 2014 at
All of you entrepreneurs out there who are eternal optimists please standup. As you start your business do you find yourself believing all the sales guys, trust every supplier and have a partner you would place your life in his hands? Phew – be careful!
It’s funny because most partnerships don’t have written agreements in the event things go to hell in a hand basket. Whether it is a limited partnership or a corporate with equal shareholders your life is in each other’s hands as long as you are part of the business, and maybe longer.
Longer? Yes, if you dissolve your company many people forget to Read the rest of this entry
Tuesday, October 21st, 2014 at
For those of you who enjoy writing but don’t write often enough or those of you who hate writing there’s hope to fill your blog’s content void.
We all know the web is content-based and marketing is content-driven so how can the average person keep up with providing consistent and quality content to the masses? Most people will post their blog on their specialty intermittently and write another post in a couple of weeks. If you are an expert in your field, there may be gold in those posts. So why post it once? Of course, Google likes original work and messes with your algorithm if you use non- original work. I prefer to repackage my work and I do it often. Here’s how it works. Read the rest of this entry