Thursday, August 15th, 2013 at
The obvious person who should read my book (you noticed I used should) is the youthful entrepreneur wanna-be who knows they have an idea bubbling in their youthful brain, can’t find a job in any field or maybe they are unemployable, but that usually happens later in life.
As I ponder, I realize my book wasn’t geared to a certain age bracket. I wrote it for those of us, at any age, who feel that they have something they want to do differently from the milieu, who want to be their own boss and determine their own future and yes, those who can’t find a ‘job’ in a chosen field.
As I went deeper I realized there are mainly two distinct age groups; the 25-39 age group (hey at 40 it all changes anyway) and the over 55 age group. Read the rest of this entry
Tuesday, November 25th, 2014 at
Image credit: Shutterstock
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Tuesday, November 25th, 2014 at
I’m going to assume that you are not a big corporation with a pile of IT people who double as your Social Media gurus who plan out your entire business strategy for you.
I hear all kinds of advice on how to either brand your business or bring in more customers. Of course, branding your business well will bring in more customers but they are two different animals. Branding will tell people about you and provide name recognition but you must have an offering for people to actually buy your product or service.
When you look at social media, some are better than others to give you both results. Read the rest of this entry
Saturday, November 22nd, 2014 at
I remember getting into social media in 1993, particularly as a web developer in a brand new industry. Sales in 1993 on the internet were estimated ‘conservatively’ to be about $2Million. I heard recently, that Alibaba did $2Billion in one weekend. Wow!
The information highway as it was originally called has now taken a different turn. It’s taken us everywhere to the point where 1/3 of the world is connected to each other. If you look at it that way futurist Ray Kurzweil’s theory that the internet has created a singularity is true. Kuzweil took over where Marshall McLuhan left off in the 1970’s.
The idea of a singularity means Read the rest of this entry
Saturday, November 8th, 2014 at
All of you entrepreneurs out there who are eternal optimists please standup. As you start your business do you find yourself believing all the sales guys, trust every supplier and have a partner you would place your life in his hands? Phew – be careful!
It’s funny because most partnerships don’t have written agreements in the event things go to hell in a hand basket. Whether it is a limited partnership or a corporate with equal shareholders your life is in each other’s hands as long as you are part of the business, and maybe longer.
Longer? Yes, if you dissolve your company many people forget to Read the rest of this entry
Tuesday, October 21st, 2014 at
For those of you who enjoy writing but don’t write often enough or those of you who hate writing there’s hope to fill your blog’s content void.
We all know the web is content-based and marketing is content-driven so how can the average person keep up with providing consistent and quality content to the masses? Most people will post their blog on their specialty intermittently and write another post in a couple of weeks. If you are an expert in your field, there may be gold in those posts. So why post it once? Of course, Google likes original work and messes with your algorithm if you use non- original work. I prefer to repackage my work and I do it often. Here’s how it works. Read the rest of this entry
Saturday, September 27th, 2014 at
Guest Blogger- Cecile Peterkin
When your business comes to a point where your profitability and sales are not anymore in line with your goals and projections, there are many steps that you may need to take to prevent this downward spiral. You may try streamlining work processes, getting your people to get involved in making business development plans, or implementing a company-wide cost cutting project. The problem is that none of these strategies can guarantee that your business will be salvaged. In this case, you may need to look at perhaps your largest expense – your employees.
Is Workforce Reduction Always Possible?
For sure, you’ve got employees who are under a contract with your company. These are the people whom you cannot easily lay off. What you can do, instead, is Read the rest of this entry
Saturday, September 20th, 2014 at
You have just begun a start-up; what scares the hell out of you when you wake up in the morning? This is an open post to those of you wanting to start-up a new business. I’ve often said that the three things new entrepreneurs need are a plan, i.e. business plan, resources to accomplish the task of opening a business and a way to bring in customers.
It occurred to me that there is a more basic underlying issue at play when a person contemplates opening their new start-up – Fear. Overcoming fear is the hardest thing to overcome and the place where all entrepreneurs go often. The fear of putting all their money in one basket – win or lose it all – for an unproven business idea. You fear losing face with Read the rest of this entry