Thursday, August 15th, 2013 at
The obvious person who should read my book (you noticed I used should) is the youthful entrepreneur wanna-be who knows they have an idea bubbling in their youthful brain, can’t find a job in any field or maybe they are unemployable, but that usually happens later in life.
As I ponder, I realize my book wasn’t geared to a certain age bracket. I wrote it for those of us, at any age, who feel that they have something they want to do differently from the milieu, who want to be their own boss and determine their own future and yes, those who can’t find a ‘job’ in a chosen field.
As I went deeper I realized there are mainly two distinct age groups; the 25-39 age group (hey at 40 it all changes anyway) and the over 55 age group. Read the rest of this entry
Wednesday, February 25th, 2015 at
I was talking to a friend and entrepreneur in Florida today. We were talking about business and complaining how most of our connections were afraid of risk. Entrepreneurs were made to take risk otherwise there is no excitement and no reward at the end of the tunnel. Having said that, I’m speaking in terms of large rewards and huge opportunities that wait for no man.
My friend told me he respected me because I had huge cajones and was never afraid and always ready to take action when an opportunity arose. Some times the opportunities cry out to an entrepreneur but often it is very subtle. If you want big rewards you must take big risk (as the theory goes). I think there is a more cognitive and salient reasons a lot of businesses fail in the first. Yes Fail – in North America 80% of all businesses started up will last one year. Phew, seriously, besides all the usual suspects like the lack of money, poor planning, wrong people involved there is another reason for failure and my buddy gave me the perfect quote – “Some entrepreneurs are emotionally tied up in their Smallness”. Read the rest of this entry
Saturday, January 31st, 2015 at
Guest Blogger- Cecile Peterkin
If you’re like thousands of people quitting their office jobs to start their own business, chances are you’ve been looking around the web to get the best advice on how to make this huge career transition of yours a successful one. Creating a personal brand is surely one of those tips that almost all experts say you should do. However, many of the branding articles you will find online offer nothing but general advice that comes with no actionable steps.
The Key to Launching Your Brand
It shouldn’t take you months to prepare to launch your personal brand. All you need is patience and determination to spend long hours using your computer and getting work done. The secret here is Read the rest of this entry
Wednesday, January 28th, 2015 at
It’s tough sometimes to have a clear focus on what you want out of life. Many books have been written about it but there are some clear questions you can ask yourself to help you stay on track.
1. What is most important to you?
Some will say money or fame, others may say power? As long as you can define what you want from your business it one aspect of your focus. Some entrepreneurs see it as a way out from a repressing job or because they can’t find a job. Ouch, that’s the wrong attitude. Your focus needs to be what you want to work to not run away from.
2. What differentiate you from others selling the same product of service?
This often stumps entrepreneurs because they thing they are selling the same product Read the rest of this entry
Friday, January 16th, 2015 at
Andrew Vaughan/Canadian Press
Canadians will know this but for those of you outside Canada, Target, the large US retailer, announced January 15 that they would close 133 Canadian stores immediately laying off 18,000 employees. The sell-off started the same day with Senior Executives getting their pink slips first. In a year that saw major economic turmoil this was another blow to the economy, or soon will be, as this filters down.
How could a big US giant retailer lose $2.5B in each of the last 2 years since it opened across Canada to much fanfare? It seems inconceivable on the surface that a successful chain could lose so much so fast. It all comes down to Business 101.
I tell my clients some basic truisms when we start our mentoring sessions; study your customer, have enough stock and grow slowly so you get it right the first time. Sounds simple enough but… Read the rest of this entry
Thursday, January 15th, 2015 at
I’m part of the baby boomer generation and have a darn good handle on my demographics, buying habits, wants, needs and desires. I know what makes me tick, how to sell to people like me and how to keep people like me as a customer. We either want or need to retire, or hold onto our jobs or businesses for dear life thinking we will become irrelevant if we retire. None of my friends have or want to retire.
Each generation creates different rules, parameters and challenges for marketers. You need to know your generational market dynamics
Generation X or the lost generation born between 1965 -1980 roughly came after the baby boomers. Read the rest of this entry
Wednesday, January 14th, 2015 at
I met with a former client, now turned close friend, Gerardo, today. Gerardo owns an office janitorial business, Techniclean Industries that he has been running for a few years. He does a great job doing office cleaning in vancouver and employs his family to run the business at night when the offices are closed.
One would think that would be enough for a young man with a family to accomplish since he arrived from his home in El Salvador, but wait a minute, he is an entrepreneur and a hard working one.
He gave me a new business card he just had printed at Printing Peach with the name of a laundry business cum eatery. On his day off, as if he has time to take one, he bought a small Surrey laundry that has as a bonus a small Spanish influenced lunch restaurant inside. Granted it’s small, has a limited menu and seating and is an odd choice of a combination but you have to give this entrepreneur credit; he is always on the lookout for an opportunity. Read the rest of this entry
Friday, January 9th, 2015 at
I haven’t done much in the way of exporting because it has always been out of my comfort zone. I don’t like seeing product out of my sight. Exporting gives me a better feeling than importing because unless you have someone on the ground in China, or wherever, watching the product go on the ship you won’t have control over poor quality, wrong products and damaged goods.
My current project is to export chocolate candies to China. Wow, there is a lot to consider. Do you buy the product yourself then ship it at your cost CIF (cost insurance freight) to China and await a Letter of Credit payment or do you sell it to the customer Read the rest of this entry